Search Engine Optimization

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Search Engine Optimization

The objective of search engine optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition.

If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and promotion advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

In the case of our web site, Visionefx optimizing the keywords and title tag would look like this - KEYWORDS: web design hampton roads, web designers hampton roads, web design virginia beach, web designers virginia beach, web design companies in virginia beach, web design companies in hampton roads . The TITLE TAG would look like this; Web Design Hampton Roads, Web Designers Hampton Roads, Web Design Virginia Beach, Web Designers Virginia Beach, Web Design companies in Virginia Beach, Web Design companies in Hampton Roads. Geographical markers are important as well. An example here would be; Search Engine Optimization in Virginia Beach or Web Site Optimization in Virginia Beach!

Summary:

CORRECT KEYWORDS
? Develop a list of keywords for each page for engine submission.
? Use combinations of keywords and 2 or 3 word key phrases.
? Use geographic and descriptive keyword modifiers.

OPTIMIZING THE TITLE TAG
? Limit the title tag to 50-80 characters long - including spaces
? Include 1-3 of your most important keyword phrases in the title tag, but be careful not to just list keywords.
? Make the title INTERESTING.
? Place keywords at the beginning of the tag.
? Each page of your site should have its own title tag with its own keywords that related to the page that it appears on.

OPTIMIZING PAGE CONTENT
? For best results it is recommended that each page you submit to a search engine has at least 200 words of copy.
? Content should be unique. Each page should have different content.
? Content should be fresh. Changing the content on a regular basis causes the spider to visit more often and rank the page higher.
? Content should be relevant. The content on the page should reflect the keywords in the title and meta tags.

OPTIMIZING META DESCRIPTION TAG
? Limit Description Meta tag not exceed 250 characters including spaces.
? Make sure you accurately describe the content of your page while enticing visitors to click on your listing.
? Include 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy.

OPTIMIZING META KEYWORDS TAG
? Limit your keywords meta tag to 1024 characters including spaces.
? Use plural forms of keywords. Example: Shoe and Shoes
? Include common misspellings of target keywords. Example: Wisper for Whisper
? Be careful about repeating keywords.

OPTIMIZING HYPERLINKS
? Try to include your most important keyword phrases within the hyperlink.
? Try to include your most important keyword phrases in the text that immediately precedes, or follows the hyperlink.
? Make sure your links and surrounding text are still readable and make sense after you include a keyword phrase or two.

 


Publication Date: Saturday 16th October, 2004
Author: Rick Vidallon View profile

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