Importance of web content for SEO

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Do you wonder what role content plays in search engine optimization (SEO)?

How can it help you get a top rank in search engines? In the web world, everything is relative. You can have good content on your site but a bad navigation can be the biggest turn-off for your visitor and vice-versa. To understand how SEO works for writing, let us concentrate on the basic features of SEO.

A website is created to impart information to a desired audience—customer, client, visitor and general users. In any case, it has to not just make the right sense but also create a positive impact on your audience. The audience of your website can vary, but the aim is to present this information in an easy and understandable manner.

I recently visited a website on handicrafts which talked about everything under the sun except handicraft. Now this is a clear no-no situation. In a hurry to present the other range of products, the information was crammed and looked strained. The basic subject of your site should determine the kind of keywords you need to target for your website.

Then there are some websites where the content has been optimized to such an extent, that the content is no longer relevant. Now, just getting your visitor to the site is not the sole aim of optimization. Your visitor needs to find what he is looking for, and how will he do so unless you guide him. He needs to read some sane words that inform him about the products, services and the likes.

SEO has some basic aspects, you need to understand that any good website will fulfill the below conditions

  • Good website design.
  • Easy navigation.
  • Information: Relevant and concise content.
  • Link popularity.
  • Link exchange.

People often ask me “How can good content help” I ask them have they ever been to a website where they found irrelevant information, poor content, presentation and formation of sentences, grammatically wrong English and absurd links? When they nod in affirmation, I ask them, "how long did they stay with the website?" Not long and never again!

If you cram all the information and expect your reader to find out what he wants through heaps of pages, it is again not going to work. Your content should be short and crisp. If you were the reader, how would you like to have the information on the website, easy to understand and quick to read, Right? So, use bullets for crucial information and keep it short and sweet.

Get real. Your visitor will probably decide whether he wants to spend any time on your site in the first few moments. It is a matter of seconds before you lose a precious visitor, customer, potential client and so on.

Using Keywords for SEO

It is important to understand that the content you display on your website has a particular audience. If you want to look for ‘gem shops in India’, what would you type in the search engine? Something like ‘gem stone shops in India’? Now, you wouldn’t want to talk about gold and silver designs on the page of gem stones. So, relevance of keywords in title, tags, meta- tags and the body of your web content is of utmost importance.

Golden Rules:

  • Never use abstract language on your website unless you are talking about such a subject.
  • Be concise in your writing, positive and to the point
  • Use appropriate links from your content, wherever required. For instance, a person may be interested in learning about natural stones and gem resources in India, from a section talking about types of gems available.
  • Put your self in the visitors shoes to present the right information at every step.
  • Do not cram loads of information in a single page and one heading: If possible, use subheads and divide your topics. What is the purpose of the site? Your subject and target should determine the word limit. Generally, 400-500 word write-ups are ideal. For more informative subjects, a volume of 1000-1200 words should be the upper limits.

In any case, do not let the information just be there, for even if you manage to grab the attention of the      user, how long can you keep him on the site.

Just call it experience that I find most of the successful sites have quality content, very easy navigation       and an attractive web design apart from fulfilling the norms of SEO and the work that goes into updating and keeping it tight.

So, the next time you think content is just one of those things, I suggest you think again….it is one of the key factors for SEO.


Publication Date: Friday 22nd July, 2005
Author: Ninami Wanjari View profile

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