Copyright 2005 Sharon Housley
Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.
The formula is a little tricky - you will need to locate terms that are popular and relevant to your site. These terms may or may not be terms that you feel are relevant terms. The optimal terms in a site should be terms that a potential customer would use when searching for a website with your content. In order to achieve success your website should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches. The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines.
relevant + popular with searchers but not with competitors = success
Markets saturated with other sites competing for search terms make it difficult to find quality keywords. Sometimes it is better to optimize for a less popular term, one that is more targeted at your visitor, as it will likely have a higher conversion rate than a less specific popular term. The first step to determining keywords is brainstorming a list of logical terms and phrases that relate to your product or offerings. This should be done by a number of individuals; sometimes people have very different ideas for search terms and by identifying a variety of people and their search terms you may tap words that hadn't occurred to you. There are a number of free and low-cost tools available online and for download that will allow you to expand and research terms that have been brainstormed. The results typically vary with the tools but overall the tools will assist you in determining where to focus your keyword efforts. The tools will often assist with pay-per-click engines, creating expanded, related keywords or phrases that can be bid on.
In addition to examining log files to see what terms customers are using to find a website, visit competitorsâ€™ web sites and examine their meta tags for additional terms, use a thesaurus to find related terms, include misspellings of keywords in your meta tag keywords, and optimize for various forms of nouns and verbs, including tenses and plurals.
KeywordTumbler - KeywordTumbler
takes existing keyword phrases and generates multiple variations, reordering
the words. This allows you to build a large keyword list in seconds.
TheDowser - Overture Keyword Tool, Google
Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords
optimization tool, log file analyzer, conversion tracking and optimization tool.
WordTracker - Wordtracker helps you
choose the right internet marketing keywords that will help your search engine
placement and ranking. Use Wordtracker for keyword research. Web marketing is
all about search engine ranking, and that starts with the proper internet marketing
keywords. Get a free keyword report and web site promotion information!
Tools - A handy little tool will show you the results of your query from
both Wordtracker and Overture for determining which phrases are searched most
often. Enter a search phrase below to see how often it's searched for, as well
as get suggestions for alternate (but similar) keywords.
Keyword Ranking Tool
- This utility can be used to check search engines for keyword ranking and track
search engine ranking for your various keywords over time, which, as you probably
know, is critical when doing search engine optimization.
Keyword Tool - After entering a keyword or phrase, Overture provides a list
of related phrases that have been searched on. The tool provides a count that
indicates the number of times the phrase has been searched on.
Tool - Topword Tool is a free online tool that analyzes a complete web page
and counts keyword occurrences, as well as keyword phrases (number in brackets),
equal to or above that set in the Minimum Occurrences setting. It supplies a
list of keywords and keyword phrases which are most likely to achieve the highest
rankings on a major search engine. The tool will also analyze your meta description/keyword
and title tags and then, through color coding, inform you of words/phrases which
should be included. The main use for this tool is checking your optimization
and tweaking existing web sites to rank well.
- The Google Suggestion is a new online tool for webmasters. As you type into
the search box, Google Suggest guesses what you're typing and offers suggestions
in real time. This is similar to Google's "Did you mean?" feature
that offers alternative spellings for your query after you search, except that
it works in real time. For example, if you type "bass", Google Suggest
might offer a list of refinements that include "bass fishing" or "bass
guitar". Similarly, if you type in only part of a word, like "progr,"
Google Suggest might offer you refinements like "programming", "programming
languages", "progesterone", or "progressive". You can
choose one by scrolling up or down the list with the arrow keys or mouse. The
tool provides a number that indicates the number of searches a specific word
or phrase has had.
Keyword statistics give webmasters a way to tap into what is on the minds of Internet consumers. When you can match your marketing efforts to the various ways people locate their items of interest on the net, potential customers will be streamed to your site like ants to a picnic.