Does Your Business Suffer From Paralysis By Analysis?
Copyright 2004 Willie Crawford
Let me ask you a simple question. "Now that you've spent months, perhaps years, studying how to build an on-line business, are you close to reaching your goals?" Have you started building that business? You've read hundreds of ebook, hundreds of ezine articles, and gone through several courses. HONESTLY, you already know all that you need to know to make that dream a reality.
Now it's just a matter of putting some of what you already know into action. Yes, some of what you know can become dated. That's why it's critical that you put it into action now. You need to apply what you've already learned to get your business going. As things change, you need to read the industry publications and news to keep current, but information is growing exponentially... you'll never know it all.
You'll never be completely current, but you can't let that paralyze you into inaction.
"Money likes people who act fast!" That's what my buddy, Dr. Joe Vitale teaches. When he gets an idea, he acts upon it, IMMEDIATELY. That's totally unlike the majority of (less successful) people. They get an idea, and then they spend weeks, perhaps even months, thinking of all of the reasons why it might not work. Think it through, but don't over analyze! Don't become a victim of paralysis by analysis.
While you're thinking about it, someone else is acting upon "your" idea. Even if you introduce a similar product later, the market usually remembers who did it first. Think about Coke, Xerox, and Kleenex. They all have competitors, but they dominate segments of their markets because they burned themselves into their customers' consciousness, and were also the first to introduce certain products! Yes, innovative competitors, who responded to market conditions more deftly, did out position them in some segments of their market, but not before they made huge profits for a very long time.
As we look at those starting on-line businesses, and why they don't move forward more often, the most common reason is glaringly obvious. Usually they have too many choices.
Sometimes, when we have too many choices, we refuse to make any choice. By default, we choose to do nothing. Out of fear of making the wrong choice, and losing out on what's offered by the other choices, we DON'T choose, and miss ALL of the opportunities.
If the above describes your primary problem, here's the solution....
Simply choose an option. If necessary, write them all on pieces of paper, put the pieces in a bag, and then reach in and pick out one! Narrow your options down to the top 3 to 5, put them in the bag, and get started on the one that you draw first. It's better just to prioritize based upon what needs to be done first. However, the "bag system" works if you need a tool for choosing ;-)
Another problem we sometimes encounter is - we don't act upon knowledge because if it's something we think we already knew, we assume everyone knows it, and therefore acting upon it will give us no competitive advantage. Even if it is something you already intuitively knew, look at whether or not others are using that knowledge. If not, you will gain a competitive advantage by using it.
An example of this is that I recently read a report on "how to get a better than #1 position on Google and Yahoo overnight." The report cost over $100 and was only 22 pages. When I buy information, the value is based upon content rather than the thud factor. Actually it's more valuable to me when I don't have to wade through a lot of "fluff" to get to the few actionable morsels in most documents that I read. Time is my most precious commodity; it's probably yours too.
The report mentioned above showed exactly how that author had achieve this incredible feat, explained why it worked, and explained how I could do it too. The stumbling block was that the information contained in the report made too much sense to me intuitively. I had one of those "I already knew that!" moments. However, when I asked myself if I'd actually effectively used that knowledge that I though I already had, my answer was "no." When I applied the knowledge, I achieved the desired results :-)
The above example reminds us of something I often preach... the money is not in the knowing, it's in the doing. Anytime I get involved in explaining to a person with a "regular job" what I do on-line they understand. When I explain that I take pieces of information, compile them into ebooks or software, and then charge people for the privilege of downloading it, their eye light up. When I explain to them that they can do something similar, they nod their heads... then they go back to doing a job that they hate and never even try to break free of the rat race.
Knowing is not the same as doing. Knowing does not achieve the same results as doing.
Fortunately, you're already different from the people mentioned above. You've already decided to take responsibility for making your life better. Now that you recognize what's probably holding you back, you have only one thing to do. As the title of an article by Tameka Sowder instructed, you simply need to " Put Your Blinders On and Focus!" Do that now and 2005 will be the most incredibly year of your life!
By the way....
If you're interested in the 22 page report that I considered worth over $100, after reading about it, you can get a copy at: